taking a check on our consumerism

Lesson plan – taking a check on our consumerism

Book “George went to see the Prime Minister”

Concept:

Raising awareness of our own consumerism. We are inundated with advertising from the internet, TV, and bill boards. We are hugely influenced in the way in which we purchase our food, clothes, toys, furniture, cars and everything!

In the story, “George went to see the Prime Minister”, George is addicted to buying clothes. At one stage in the story she stops and thinks about what she is doing, and decides that there are better ways to spend her time.

Lesson plan

As a group, read “George went to see the Prime Minister”

Bring to class lots of advertisements from magazines, the internet or anywhere, that are suitable to your students’ level – G rated. Divide the students into groups of 3 or 4 and ask them to fill out the following worksheet:

Who is the advertisement aimed at (who is the audience, who will read it)?

Is it selling something? What is it selling?

What is the advertisement is intending to do?

What is it trying to make us believe?

We will get more friends if we buy their product?

Will we be more famous if we buy it?

Bring the class back together and ask each group to discuss their answers.

(This concept can be revisited weekly, as students bring more examples to the classroom).

 

Family activity – taking a check on our consumerism

Book “George went to see the Prime Minister”

Concept:

Raising awareness of our own consumerism. We are inundated with advertising from the internet, TV, and bill boards. We are hugely influenced in the way in which we purchase our food, clothes, toys, furniture, cars and everything!

In the story, “George went to see the Prime Minister”, George is addicted to buying clothes. At one stage in the story she stops and thinks about what she is doing, and decides that there are better ways to spend her time.

As a family, read “George went to see the Prime Minister”

It is great to be on the spot as advertisements come on the TV to discuss. You can also pick out appropriate advertisements from magazines, the internet or anywhere, that are suitable to your family. Let the adults in the family share appropriate stories of how they are targeted (cars, etc) by advertisers and how they may be influenced to keep up with certain important peer groups. Discuss the following:

Who is the advertisement aimed at (who is the audience, who will read it)?

Is it selling something? What is it selling?

What is the advertisement is intending to do?

What is it trying to make us believe?

We will get more friends if we buy their product?

Will we be more famous if we buy it?

 

Keep revisiting this concept, building on examples, and raising awareness

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